“The day the article came out, I was fired from my full-time job because I was incubating on another idea,” Jones says. For Women’s History Month, we’re spotlighting Jordan Jones, the founder & CEO of Packed Party, an awesome woman-owned brand now designing exclusive collections at Walmart!She started the successful lifestyle brand at years old with the idea that life's a party when you make it one. As she was getting the business off the ground, Jones employed some unconventional marketing tactics. The company is looking at reviving the program this year. Packed Party started with a dream. Related: Read about another entrepreneur who took a sudden inspiration and turned it into a business. $36. “I had a dream, and it sparked my journey to create Packed Party.”, The company sells fun, modern-day, curated gift packages that bring the party right to your door. Wrapped in a chic navy box, each package is filled with luxe novelty items that tie into, a theme. Size. We want people to throw their own parties and to inspire women. Wrapped in a chic navy box, each package is filled with luxe novelty items that tie into a theme. That’s how I want our products to be remembered—they should all spark feelings and make life a party,” says original Party Girl Jordan Jones. Who is your most important role model? (According to the Packed Party website, a “beb” is a “better version of a babe,” and a birthday beb “deserves all the attention!”). Biggest Success? Jordan Jones pitched the idea of reinventing Whole Foods Market’s party aisles. You’re having a pity party. Jones hadn’t shelled out any money for advertising or marketing, yet investors started showing interest in the company. That night, she followed her mother’s orders and had a vivid dream in which she sent herself a “pity-party package.”. In her quest for a more affordable product with mass appeal, Jones dreamed up the Disco Drink, a plastic, reflective and dazzling mirror-ball cup with a twist-off top and pink straw. While party packages are still signature items for sale. When Jordan Jones embarked on her life adventure in 2013, the Plano, Texas, native left behind her family and the one full-time job she’d had since graduating with a degree in journalism from Oklahoma State University the previous year. “That’s who heavily uses social media. The reason we have been so successful is because women send other women or themselves these packages and think “wow this is so thoughtful and simple I can send someone else this.” It’s a business based on thoughtfulness and we just happen to have done all of the work for you. © AMBRICA PRODUCTIONS. If a young professional asks Jordan Jones to coffee and she can’t make it, she asks that person to listen to one of her recorded podcasts for advice and guidance. Subscribe to our newsletter to stay in the loop! Jones schedules a lot of walking meetings outdoors. Who knew... Inspiration and information for women entrepreneurs. Jones goes on a lot of walks with her Bernese mountain dog, Truman, Packed Party’s resident party animal. “I’m such a sucker for a printed dress, and this one is so comfortable and fun for summer,” she says. Take a listen and learn from this young fiery entrepreneur. With the business growing, Jones decided it was time to start designing her own Packed Party products. Feb 6, 2016 - This Pin was discovered by Vanessa Schrader-Monica. Whatever the occasion, Jordan has a party package to match. This exciting company has made its way into Paper Source stores, and we are thrilled to carry some exclusive Packed Party llama pouches, duffel bags and disco tumblers! Be passionate about what you’re building. empire she’s building. With financing in hand, Jones quit her headhunting job and opened her first Packed Party office in an old Victorian house overlooking the Golden Gate Bridge. Say no. The story went viral. Packed Party started as a side hustle for founder Jordan Jones and has since raised $2 million in funding without a single unprofitable year – but it wasn't without struggles. The marketing move exposed Jones’ business to East Coast media, including the women behind Betches Media, originally called Betches Love This. Related: How to Market a Business on Facebook. In 2016, Jones moved the Packed Party headquarters to Austin. DIY Party Decorations .. Think outside the box and go with your gut. “I was growing this cult, loyal following, this community of party girls,” Jones says. By this time in 2015, Packed Party offered direct-to- consumer products sold exclusively through the company’s website, packedparty.com. Gameday Best Day Tee. If we make someone’s day when we show up on a doorstep unexpectedly as a surprise, that is a win for me. – Jordan Jones, Packed Party. Jones calls the launch of the Disco Drink in late 2015 a “game changer” for Packed Party. Give us your quick Packed Party intro! Jones says she’s still working on meditating regularly but finds peace in being still and quiet. Her father even serves on her board of directors. I do! Going to bed still a bit upset I woke up in the middle of the night with dream about being able to send individuals themed party packages, like a “pity party” for one. The business has garnered more than 84,000 Instagram followers, nearly 13,000 Facebook followers and 4,000-plus Twitter followers. Makin’ life a party with our Party Products designed in Austin. A peek inside the “You Pampered Thing You” package These practical gifts are thoughtful “little somethings” that make sending some love quick and easy. Go to bed,’ ” Jones remembers. These girls will gain experience through our on-campus program called “Leader Of The Packed” by giving away promotional Packed Party items and hosting motivational speakers who “started their own party in life” at Packed Party sponsored events. We’re all about encouraging women to be confident enough to start the party in their own life or be kind enough to share the party with someone else! Jones hadn’t shelled out any money for advertising or marketing, yet investors started showing interest in the company. They’re saying that because they are too afraid to do it themselves. Keep a journal to document growing pains, wins and what’s happening in your business. “When I woke up, I sat straight up in bed and wrote all my notes in my phone,” Jones says, adding that she had a clear image of her business logo and wanted the concept to revolve around subscription-free, party-for-one boxes containing experiential party goods. Knowing she needed to make a big splash but lacking any marketing dollars, Jones started the Packed Party blog. Set aside time that doesn’t involve work and that allows you to disconnect. These packages are meant to encourage women to start their own parties or to be kind and thoughtful enough to send one to someone else. Jordan Jones is the founder + ceo of Packed Party, Inc. A lifestyle gifting company that aims to make everyday a party with its uniquely designed products and gifts. Take time to step away from the office and breathe. Engage them in what you’re building so they feel like they’re growing with you. Here’s what she has to say about her company and the ups and downs of being an entrepreneur. HAPPY BiRTHDAY to our Founder & Chief Party Girl, Jordan Jones! ALL RIGHTS RESERVED. Overnight, she gained 20,000 new Instagram followers. The gift business is a huge market and I see Packed Party as a solution provider. Jul 12, 2017. Jordan has been shipping parties to peoples front porch for quite a while now. There are no set-in-stone rules for how you build your brand. Size: Small. I was the Elle Woods of the office, and I stuck out like a sore thumb.”. Customers received a miniature version of a Packed Party package that contained items like facial mist and hair feathers. Her plans involve securing international distribution, finding another investor, expanding the product line and experimenting with pop-up events in Austin. How did you come up with the concept for Packed Party? Jones says she’s still working on meditating regularly but finds peace in being still and quiet. Vulnerability: “Share the experiences you’ve had and the things that went wrong as well as the things that worked out great.” – Anna Robinson, Ceresa. People become obsessed, tag their friends and then the snowball is rolling.”, And Jones unabashedly invites her customers. “That 23- to 35-year-old female customer base is our sweet spot,” she says. The young CEO knows how to preach the party-girl gospel on social media and how to speak to her fellow millennials. Keep a journal to document growing pains, wins and what’s happening in your business. Sign up for our monthly newsletter to get new content, inspiration and AW exclusives! Hannah Scarritt-Selman of Little Boo Boo Bakery: Gourmet Marshmellows. Feeling low one evening, she called her mom to tell her she was bored at work and worried she’d made a mistake by moving to the West Coast. I go to him daily for sound advice about growing our business and what steps I might need to take to better this company and grow our concept. Jordan Jones, Founder and CEO of Packed Party, joined Kelly Jackson and Jamie Schwartz on “Women Changing Our World!”. Set aside time that doesn’t involve work and that allows you to disconnect. Today, we are interviewing and spotlighting Jordan Jones, the founder of Packed Party! “I wouldn’t be where I am without my team,” Jones says. NAME Jordan Jones AGE 24 LOCATION San Francisco, California EDUCATIONAL BACKGROUND Oklahoma State Universty COMPANY Packed Party ESTABLISHED July 2013 (in the middle of the night) WEBSITE www.packedparty.com INSTAGRAM @packedparty . Optimistic and excited for what the future would hold, Jones, now the 28-year-old CEO of Austin-based lifestyle gifting service Packed Party, was unprepared for some of the harsh realities that often accompany life far from home. Journal. “The Disco Drink was the first product we manufactured ourselves, and it allowed us to expand our business into wholesale,” Jones says, adding that gift retailer Paper Source was her first wholesale customer. My name is Jordan Jones, and I’m the founder + CEO of Packed Party, a lifestyle gifting company based here in Austin Texas that aims to make every day a party with our gift packages and products. Packed Party is a truly ingenious (not to mention, insanely fun) notion. “I didn’t focus on funding but on building the brand. Next thing she knew, a writer at the San Francisco Chronicle wanted to tell her story. on the website, the product line has grown to include kitschy doormats, travel cups, drink sleeves and plenty more party-ready accoutrements. Discover (and save!) Packed Party was born. Location: San Francisco, California, U.S. Reason for starting: I founded Packed Party LLC after moving to San Francisco to further pursue my career in events in Silicon Valley. “My mom said, ‘You know what, Jordan? Jordan Jones, Founder & CEO of Packed Party, is wearing our Oak Hill Vine Love Circle Dress. Jordan Jones, founder and CEO of Packed Party. Jones schedules a lot of walking meetings outdoors. We are addressing the situation by seeking mentors in the space and seeing how we can better get our name out there without overspending. Jones curated a custom package for Betches Love This that sold out instantly. Business: Packed Party LLC., a service that sends themed care packages. In the first month we received follows from the likes of Kathie Lee and Hoda, Betches Love This, Lauren Scruggs, and other influential blogging sites and magazines, giving us credibility among consumers. Photo courtesy Packed Party Do you design the products yourself? Her effective marketing efforts have been pivotal to the brand loyalty Packed Party has achieved. Unplug. What’s your story? As she was getting the business off the ground, Jones employed some unconventional marketing tactics. Packed Party began as a side hustle for Jones, who initially sold ve themed party packages at $45 each, available online and shipped from her mom’s garage in Texas. When it comes to super cute gifts that are easy to send people in the mail, I always think of Packed Party right away. I had the pleasure to interview Jordan Jones, the Founder and CEO of Packed Party. Hold on to every journal to look back on what you’ve been through and how far you’ve come. If a young professional asks Jordan Jones to coffee and she can’t make it, she asks that person to listen to one of her recorded podcasts for advice and guidance. In 2013, then 23-year-old Jordan Jones imagined encapsulating that feeling into a box and sending it to a friend. Packed Party General Information Description. Our Meet the Maker this month is Jordan Jones of Packed Party. Listen to the full show as an iTunes Podcast here: https://podcasts.apple.com/us/podcast/jordan-jones-founder-ceo-packed-party-on-women-changing/id1473278344?i=1000495326841. Small. Packed Party started as a side hustle for founder Jordan Jones and has since raised $2 million in funding without a single unprofitable year – but it wasn't without struggles. We have also launched a brand ambassador program on 3 different college campuses across the United States. The product was a hit and even made an appearance in the hands of, Jones has lofty goals for the upscale gifting. DIY And Crafts. There isn’t a party package like this on the market. Exercise. We’re a digitally native brand, so people nd us through social media and bloggers. We always send them to our retailers, but I would love to fill that niche in Austin with pop-up events,” she says. The job allowed her to pay rent and still have time to devote to Packed Party. The self-described party girl, who was 23 at the time, yearned to live in San Francisco, and got her chance when she accepted a marketing job with a data-analytics company. With the business growing, Jones decided it was time to start designing her own Packed Party products. Her effective marketing efforts have been pivotal to the brand loyalty Packed Party has achieved. DIY Interior. We expected sales to be in the 30-50 range and mainly from people we knew. Choose Size. Type of Business: E-Commerce. [box_light]Website www.packedparty.com Business Insider chatted with the 29-year-old female founder to learn about the biggest mistake she's made in her career and how it … For example, the Birthday Beb package includes items like cupcake-scented lotion, birthday confetti candy, birthday- cake lip scrub and a Make a Wish trinket tray. Aug 15, 2014 - This Pin was discovered by Packed Party. your own Pins on Pinterest Jordan went to Oklahoma State University and graduated with a degree in strategic media and public relations. Jones has lofty goals for the upscale gifting empire she’s building. We design four collections a year for each season. What Four Things Should You Look for in a Luxury Sports Car? Each month we celebrate a local female business owner on her special day. Packed Party products recently launched in Whole Foods Market featuring a mix of modern and colorful disposable dining set designs and playful party accessories. The product was a hit and even made an appearance in the hands of Today Show personalities Hoda Kotb and Jenna Bush. Rather than let that setback derail her, she hit the job search hard. She eventually landed at a corporate-recruitment firm, where she scouted personal assistants. To spread the word about her fledgling business, she wrote a BuzzFeed article and posted it on the site’s community section. I wrote all of my thoughts down that evening staying up until dawn finalizing a business plan and Packed Party LLC was legally established a short time after. This story is part of our 1,000 stories campaign. Small - $36.00 Medium - $36.00 Large - $36.00 Extra Large - $36.00 2XL - $36.00 3XL - $36.00. Medium. “That 23- to 35-year-old female customer base, is our sweet spot,” she says. These little blue surprises that show up on your doorstep, with love from yourself, your best friend, or your sister. Packed Party®. The blog led to a partnership with fashion designer Rebecca Minkoff, who offered a custom Packed Party gift with purchase in her New York and San Francisco boutiques as part of a kickoff promotion for Coachella. The story went viral. Jones calls the launch of the Disco Drink in late 2015 a “game changer” for Packed Party. Large. Her daily two-hour commute to Silicon Valley and the $3,000 monthly rent payment that accompanied the 500-square-foot maids quarters she lived in made life challenging. Packed Party Founder Jordan Jones proves that adding a few irresistibly delightful amusements—in the form of cocktail sip cups, cupcake-flavored beauty products, festive themed gifts and a whole lot of confetti—can turn an everyday get-together into a celebration and make any hostess the life of the party. In her quest for a more affordable product with mass appeal, Jones dreamed up the Disco Drink, a plastic, reflective and dazzling mirror-ball cup with a twist-off top and pink straw. Twitter @packedpartyllc Hold on to every journal to look back on what you’ve been through and how far you’ve come. “From there, I could get the product into more hands quickly and grow brand awareness in an even bigger way.”. Jones worked with Whole Food Market for over a year to bring the collection into its stores nationwide and creating a new way to party. Packed Party began as a side hustle for Jones, who initially sold ve themed party packages at $45 each, available online and shipped from her mom’s garage in Texas. An Exclusive Interview with Packed Party Founder and CEO Jordan Jones . Her mother responded with some tough love. “I had brand awareness and was finally making money,” Jones says, adding that she was able to secure an investor based in Houston. In the fall of 2013, without any business experience or a mentor to guide her, Jones took a leap of faith and followed her dream. WOMAN TO WATCH: Jordan Jones, Founder & CEO of Packed Party. For example, the Birthday Beb package includes items like cupcake-scented lotion, birthday confetti candy, birthday- cake lip scrub and a Make a Wish trinket tray. © THE STORY EXCHANGE. “I love the pockets and the cut-out in the back, too.” Today, the fearless, intuition-driven business owner employs 10 people out of her pet-friendly North Austin of ce. We interviewed several women and selected those would who best represent our brand on campuses, as girls who are confident and unafraid to start their own party. Under Jones’ leadership, Packed Party has flourished and sells consumer goods to more than 4,000 stores, including retail heavyweights Neiman Marcus and Dillard’s. The third in our Empowered Entrepreneurs series: don't underestimate the power of hard work, determination, and passion. What is your top challenge and how have you addressed it? Photo courtesy Packed Party. I moved, at 23, not knowing a soul. to share the party on social media. Create a brand-ambassador program. Packed Party’s biggest success has been our sales. “The way it happened was kind of magical,” Jones says. “I love sharing the company’s success with them.”. Her first offering—a 24-karat-gold-dipped Doorstep necklace that’s engraved with the customer’s house number—was popular but pricey at $98. ALL RIGHTS RESERVED. Need more inspiration and information, designed especially for women entrepreneurs? By Crystal Zuzek, Photos by Annie Ray, Makeup by Tiffany Taylor, Styled by Mandi Summers, Shot on location at Playland Skate Center. Packed Party’s a lifestyle gifting brand that aims to make everyday a party with our uniquely designed and fun products. In today’s episode, we’re talking to Jordan Jones, the founder of Packed Party, her company that sells highly curated gift boxes like birthday packages that feature confetti, champagne glasses, bath bombs, earrings and a hand-lettered card. 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